Friday, 19 August 2011

welcome to the collaboration


such an on trend concept.

could there really be anything better than a stable of creative people all working together for the good of the end result.

credit where credit is due.

nothing covered up.  no one singular person taking all the glory. 

take for example, melbourne hairdresser, steve blick.

(i know, you all thought i would be blogging about events, being first blog and all.)

a design salon selling everything but hair products.

'forget economic slump and internet sales, the real reason consumer trade is in crash position is that punters are spoilt for choice.  

they want products packaged as part of a distinct experience, and with few noticeable exceptions, they're just not getting it.  doesn't matter whether it's a haircut or a high-end collectable, you can't just hang your shingle on any old door and expect people to come.

you have to be, do, say, show, give that something different'.



enter the collaboration.

unable to justify the spend on a grand old 1920's medical consulting space, he cleverly cold-called his favourite vintage stores.

the resulting delivery included items such as a mid-century danish teak desk, an aqua featherston chair, a stuffed duck, a vintage bally poster. a 1950's dutch cabinet completed the collaboration.

each room is beautifully styled with a variety of furnishings, wall art and 'props'.  

the space doubles as a salon, and a showroom.  all items being for sale.

imagine, going to get your hair cut, and walking out the door with an aqua featherston armchair.

'it isn't, however, about drumming up business.  it's about giving something back to clients.  it takes them out of the everyday and offers an escape into what could be a parisian apartment filled with beautiful things, any of which they can walk out with.'

welcome the birth of the collaboration.  the way forward.  in all business models.


(images via vogue living)